Growing with smart products: Why customization capabilities …
WEBMay 29, 2023 · Successful manufacturing firms invest in their smart customization capability to tailor their service offerings to heterogeneous customer needs, thus capturing relatively more value from the market.
Examining the Technical and Social Foundations of Mass Customization …
WEBMar 25, 2021 · Our research enriches the current mass customization research stream by examining the social microfoundations of MCC and addresses the theoretical and empirical relationships among MCC, innovation, and other operational capabilities from a capability hierarchy perspective.
How does digital enablement affect product customization? The …
WEBApr 1, 2024 · Our findings show that digital enablement generates a positive impact on product customization, and innovation capability partially mediates the relationship between digital enablement and product customization.
Linking Customization Capability with CRM Technology …
WEBDec 14, 2021 · This study suggests that CRM marketing and operational technologies can enhance CRM effectiveness via customization capability. This study also uncovers approaches to achieving enhancement.
The relationship between mass customization and sustainable …
WEBMar 30, 2024 · The relationship between mass customization capability and sustainable performance is synergistic. When harnessed effectively, mass customization can contribute to resource efficiency, waste reduction, and localized production, all of which are key components of sustainable practices.
Modularity in building mass customization capability: The …
WEBNov 1, 2014 · Modular design is not sufficient for building mass customization capability. This study investigates the relationships among product/process modularity, organizational learning practices, and mass customization (MC) capability.
Mass Customization Capability Planning with Additive Manufacturing
WEBAug 25, 2018 · This study defines mass customization capability planning (MCCP) as a production planning process which balances between production flexibility and cost-effectiveness. Also, the mathematical planning model of MCCP is developed to support it.
Antecedents of mass customization capability: Direct and …
WEBOct 1, 2015 · Research suggests that flexible manufacturing resources, customer involvement, and product management tools contribute to a high level of mass customization capability. Conceptualizing these antecedents as resource types, we examine hypotheses about their direct and complementary effects …
Linking dynamic capability with mass customization capability: …
WEBJun 25, 2024 · Based on the dynamic capability view, this study focuses on the impacts of frequent sensing and reconfiguring processes on MCC and the mediating roles of proactive and reactive supply chain resilience (SCR).
Business model design and mass customization capability: is …
WEBAug 12, 2022 · This study aims to examine the impacts of the novelty-centered business model design (NBMD) and efficiency-centered business model design (EBMD) on mass customization capability (MCC), as well as the mediating role of supply chain integration.
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