2007), but declining attention to advertising owing to clutter has been documented (Rotfeld, 2006). To reverse this trend, some marketers have used humor in creating advertisements. The use of humor ...

Whether it’s by bringing joy or making something memorable, humor will keep your audience coming back for more—at least when ...

"My idea of comedy, humor, irreverent drawing ... Bill Gaines (its publisher from the magazine's founding until his death in 1992) refused to accept advertising. "This is just a thing with me ...

Teriyaki Madness (TMAD), the fast casual Asian-inspired franchise, is launching its first national advertising campaign from ...

I’m sure somewhere in the annals of this blog series I’ve suggested that laughter and humor infiltrate almost every facet of our lives. They appear in our exchanges at home with family ...

The comedian, who is being condemned over his racist remarks at Trump’s rally at Madison Square Garden in New York City, ...

Most clean, dry paper can go into your curbside bin. This includes things like newspapers, magazines, cardboard, and greeting cards. Are there exceptions? God, yes. For example, if a greeting card ...

Mitul Shah critiques the predictability of Diwali ads. He suggests that brands should embrace authenticity, humor, and the ...

These hallowed halls are now home to the world's largest exhibit of artwork from Mad Magazine, co-curated by Brodner. "I was formed by Mad," he said. "My idea of comedy, humor, irreverent drawing ...