Such consumers—defined as "Madvocates" in the report—are predisposed to negative word-of-mouth (WOM) practices after suffering bad experiences with brands. Interestingly, loyal consumers are even more ...

You'd be better off looking at what other single malts are available ... Despite that heritage, it remains one of the worst budget whiskey brands. The smell isn't too bad, but on your first sip, ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

To them, they can risk intentional bad publicity since eventually they will benefit from being seen. For some however, negative publicity may kill a brand especially where food, healthcare and ...

Most companies sell more than a single product. Your favorite brand of yogurt, for instance, might also make a coffee creamer you enjoy. If customers like one product a company sells, it just makes ...

Buying a washing machine is a decision that requires careful thought. And some washing machine brands perform better (and ...

Are you looking for the creamiest, funkiest blue cheese dressing? We sampled and ranked several different brands based on ...

The customers most upset by bad news are often a brand's most loyal ... your body a small amount in hopes it will be able to ward off the real thing. The immunizing effect works only with ...

Quarter-over-quarter web-traffic growth: 88.45% Founders: Stephen Hawthornthwaite, Roth Martin Rothy's is a DTC fashion company that sells shoes and bags made with sustainable materials like ...

Bad Birdie Golf was born when founder Jason Richardson launched the company from his Los Angeles home in 2017.