Insider, an Istanbul-based startup that helps brands customize their marketing campaigns based on buyer preferences, has ...

with customized marketing programs. Seventy-one percent of companies that invest in ABM report that their return on those investments are somewhat or significantly higher than traditional marketing ...

Custom publishing is a proven branding and messaging strategy that can be an important part of an integrated marketing campaign. But this communications approach—whether "sponsored" supplements, ...

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Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...

With over a decade of experience as a small business technology consultant, Alana breaks down technical concepts to help small businesses take advantage of the tools available to them to create ...

AS artificial intelligence (AI) becomes a cornerstone in modern marketing, brands are discovering its power to deliver personalized experiences and streamline operations. My recent talk at Adamson ...