Iconic toy brand FAO Schwarz is opening a store in Rockefeller Plaza in time for holiday shopping this year. The brand was known for its famous flagship store on 5th avenue which closed in 2015.

T he FAO Schwarz flagship store in Manhattan brought longtime Philly-based artist and inventor Remo Saraceni one of his biggest breaks. The store sold several of Saraceni’s toys in the 1980s ...

Toys R Us also recently closed the iconic FAO Schwarz flagship store, citing rising rent costs. The FAO Schwarz store, known for its giant toy piano, was a major tourist destination made famous by ...

The FAO Schwarz mobile app is available for free download in Apple’s App Store. “Across all of our brands, we continue to look for ways to provide our customers with the ability to shop ...

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Right now you can satisfy your sweet tooth with Halloween candy deals from $5. There's also up to 30% off appliances, and ...

The jewelry brand is opening a one-year pop-up store inside FAO Schwarz on Friday. Called the "Design Your Own" shop, the pop ...

The nostalgic holiday footage going viral consists of grainy, low-resolution footage shot on VHS camcorders or disposable ...

This holiday season, Omni Berkshire Place has partnered with FAO Schwarz, New York City’s most iconic toy store, for the unveiling of the Holiday Wishes FAO Suite. The two-bedroom, 1,336-square ...

Retail has long been about more than just selling products. Successful retail is about creating experiences that resonate with consumers on a personal level. One of the most compelling examples of ...