Lights, camera, product placement! We've all seen those moments in movies where a character takes a sip of a suspiciously familiar soda or drives a car that's a little too shiny and new.

MCCAAi Co., Ltd. demonstrated its technology through a multimedia work entitled "The Beginning of the Return," created by its ...

Although product placement is more than half a century old, it has never been as popular either in the media or as a subject of academic research as it is now. A recent review (van Reijmersdal et al.

In particular, there has been chatter about using product placement ads in the latest and hottest form of AI, known as Generative AI. This is a type of AI that has been greatly popularized via an ...

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