The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

Burberry has blamed “inconsistent brand execution” and moving “too far from its core” for what it describes as “disappointing ...

Continuing to invest in its brands has paid off for Premier Foods, which is seeing signs shoppers are willing to pay a ...

O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...

As the primary sponsor of the 2024 MTV EMAs, Compare the Market’s brand chief discusses the role of the partnership in ...

The campaign and wider repositioning are designed to make the brand “experience-led”, which Balaji defines as “the brand ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Beer as a category has been seduced by demographic demons warning, “the new generation don’t drink beer” or “women don’t ...

According to a new report from Ebiquity and the World Federation of Advertisers (WFA), 50% of global advertisers plan to ...