Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting ...

Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

Transgender Americans have said the president-elect’s relentless attacks on their community are taking a toll.

Bing offers a "Search by License" feature in its image search that allows users to filter images based on their usage rights. This feature is particularly useful for finding images that can be used ...

In a new advisory that brings “guidance for brands to help advertising partners counter malvertising,” NCSC warns legitimate ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

The Trump campaign and other conservative groups have spent millions on anti-trans ads, setting a dangerous precedent for a potential second Trump term.

Spending on campaign ads is up $1 billion from four years ago, according to data from AdImpact, analyzed by NPR. The state ...

A legal feud between two giants of the tech world deepened this week as Microsoft accused Google of running 'shadow campaigns ...

A legal feud between two giants of the tech world deepened this week as Microsoft (MSFT) accused Google (GOOG, GOOGL) of running "shadow campaigns" to discredit Microsoft's cloud computing business.