Establishing a clear purpose, defined objectives and a unified strategy is essential for navigating diverse markets.

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

As Biharis often say, “Diwali ke baad real festival begins.” While brands are beginning to acknowledge the influence of the ...

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

Luxury alcohol giant Moët Hennessy Australia New Zealand has appointed Nausicaa Charrier as its new marketing director.An ...

Walmart's transformation from big box retailer to a destination for influencer-founded brands is winning over Gen Alpha shoppers — and their millennial parents' wallets.

Guam Visitors Bureau General Manager Carl Gutierrez said his agency’s efforts are “severely undercut” by the inability of ...

Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service which delivers free, instant access to a wide range ...

This leadership appointment underscores Warner Bros. Discovery's commitment to strengthening its presence in Turkey and ...

BRADFORD, Pa. — Two University of Pittsburgh at Bradford’s branding projects captured awards in the international MarCom Awards program, which recognizes outstanding achievement in marketing and ...

The City of Maple Ridge's new "Bold by Nature" branding initiative has earned it recognition.