Hummingbirds is a female-founded startup that connects hyperlocal content creators with brands that reward them for sharing ...

In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

Establishing a clear purpose, defined objectives and a unified strategy is essential for navigating diverse markets.

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

As India’s festive spirit evolves, brands are thoughtfully reshaping their marketing strategies to resonate with emotional ...

Platform's Unique Community-Driven Approach Connects Brands With Hyperlocal Nano-Influencers to Unlock Authentic, Local Engagement ...

As Biharis often say, “Diwali ke baad real festival begins.” While brands are beginning to acknowledge the influence of the ...

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

Estonia-based startup Modash has raised a $12 million Series A led by henQ, a Dutch VC firm that prides itself in "funding ...

Second, there is no one-size-fits-all formula, says Himanshu Arora, co-founder of Social Panga. Brands must customise their ...