Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

Multinational companies that master balancing global consistency and local adaptation will stand the test of time. By perpetuating a unified international identity while giving local markets the ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

Tiger Pistol, the most advanced local advertising platform, today announced the release of its latest playbook: "Overcoming ...

Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...

From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

A St. Louis-based marketing firm has expanded with an acquisition in the Northeast. Elasticity, a St. Louis-based marketing ...

Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.

Viceroy’s flagship for experiential luxury is Viceroy at Ombria Algarve, a hotel that opened in October. Its programming ...

search engine optimization (SEO), content marketing and digital marketing strategy. You finish the course on your own timeline and then schedule an exam at a local testing center. The cost is $2,060, ...

Field medical education before launch is linked to greater launch success, improving treatment adoption by up to 50%. New ...