With their folded rooflines, interlocking volumes, and creative responses to topography, they cleverly address programmatic challenges while cutting a handsome profile on the landscape. For a ...

Brands are grappling with challenges such as signal loss, reduced access to key data sources, and tighter privacy regulations ...

In this DeepDive, in association with JCDecaux, we hear about the power of programmatic DOOH from eight top brands, learning ...

Compiled by IAB Europe’s Programmatic Trading Committee, this survey gathered insights from 254 respondents, including ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — ...

Spotify will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024, according to ...

Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.

Elevision’s Niall Sallam shares a snapshot of how the OOH/DOOH industry remains a powerful and reliable form of communicating ...

Education Strategy Group, a PAYA National Partner, interviewed six different intermediaries about the opportunities and the challenges they face in meeting student and employer needs and advancing ...

These advantages make programmatic CPL acquisition a disruptive model in B2B demand generation, giving marketers the tools to ...

Critical Conversations: bridging pathways forward to greater understanding and creative solutions.

AdTech, or advertising technology, encompasses the software and tools that enhance the management, delivery, and ...