With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

The Credit Repair Organizations Act regulates companies that sell credit repair services. The law protects consumers by ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Researchers from University of Washington, Loyola Marymount University, and University of Texas-Austin have published a new ...

These vectors, known as word embeddings, are learned representations that allow the model to understand the semantic ...

News outlets have reported that in the week running up to the election alone close to $1BN dollars was spent on political ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

With only 47 days until Christmas, now is the time for brands to ramp up their holiday marketing. Get expert tips for crafting emotionally resonant campaigns.

Sony Pictures Television, the producer of the long-running gameshows ‘ Jeopardy !’ and ‘ Wheel of Fortune ’, filed a lawsuit accusing its distributor CBS of undercutting their deal and failing to fork ...

Brands show you advertisements based on your algorithms. Now, imagine them showing you ads based on your emotions. In this article, we explore the rise of Emotion AI, its potential in industries like ...