For example, marketing involves doing customer analysis, including market segmentation, market peceptions, market sizing, but also competitive analysis and reactions, target segment selection, ...

you need to know the three categories of advertising: Above-the-Line (ATL), Below-the-Line (BTL) and Through-the-Line (TTL).

In terms of marketing, millennials and ... there is a significant age difference. The millennial age range typically falls between 21 and 37, and Generation Z consists of those born after the ...

With mobile marketing, brands must recognize the diversity of generational audiences to tailor their strategies to connect ...

Marketing plans, if done right, will have KPIs (key performance indicators) that let you know whether your marketing efforts are succeeding or not. KPIs can be a host of different things depending ...

Company executives research consumers' utility to guide the company's sales and marketing plans ... from car two could be ...

With so little interaction between the two restaurants, there's little reason for most of us to be aware of the difference unless you travel ... give us insight into what the future of American ...

There are so many Apple products available, it's easy to lose track of what each offers. Here, we compare three Apple payment ...

I’m on my summer holidays and although I love Scotland, sometimes it’s nice to go somewhere with a warmer climate. We work out what the climate in a place is by looking at the average weather ...

The primary difference between teachers and professors relates to work setting and student population. Teachers work with young children and teenagers in K-12 school systems, while professors work ...

Marketing and advertising are fuzzy disciplines to begin with - ask 20 experts what the difference between the two is, and you'll get 20 diverse responses. Much of the business world stirs marketing ...