Dickies’ parent company struggled since the pandemic. Will moving Dickies to California be enough to right its finances ... and keep the Fort Worth-born brand alive?

The workwear brand Dickies is shedding its Texas headquarters and moving to Costa Mesa, part of restructuring and cost-savings measures by its parent company, VF Corp., which manages Vans and

The headquarters of Texas workwear brand Dickies is relocating from Fort Worth to the Los Angeles metro area. VF Corporation, which acquired Dickies in 2017, plans to move Dickies to an existing brand campus the company maintains in Costa Mesa,

Amid the great “California exodus” when major companies like Chevron, AECOM, CBRE and all of Elon Musk’s biggest businesses are moving their headquarters from the Golden State to Texas, workwear brand Dickies is opting for the exact opposite.

The move represents a real estate consolidation by VF Corp., which owns Dickies and Vans as well as outdoorsy brands the North Face, Timberland and JanSport.