A young man confronts pressures of going to college in an emotional spot featuring a vintage Chevy truck and ...

Connecting with Gen Z can be both a challenge and an opportunity for brands. The group is not a monolith, giving marketers an ...

The ID Buzz is arriving at dealerships now and starts at $61,545 including shipping, making it the brand’s most expensive ...

One commonality of Gen Zers is that our lives are defined in terms of eras (no, not those eras). From “post-9/11” to ...

While Mattel’s packaging error that listed a porn site address on “Wicked”-themed movie dolls drew social media attention and ...

Walmart serves up another installment of its continuing “Deals of Desire” series of ads that spoof various movie and TV ...

Poshmark CMO Steven Tristan Young joins the Marketer’s Brief podcast to discuss the growth of resale, recent seller backlash ...

The best B2B campaigns of 2024 were infused with creativity and fresh new approaches, revitalizing what can often seem like a ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...

Ad Age explores why agencies, in particular, are laying off DEI executives, while some industry professionals fear cuts will ...

Walmart Inc. is reversing course on diversity, equity and inclusion initiatives, joining a growing list of businesses ...