Macy's CEO: Department stores can be repositioned as a marketplace
Macy's (M) is trying to redefine the future of the department store, as the 166 year old retail giant attempts a comeback after years of struggles. "If I told everyone that I had a business, that we ...
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5 Simple Ways to Pinpoint Your Brand’s Target Audience
“Defining a target audience is crucial for businesses because it enables them to connect with the right people in a ...
Small Businesses Holiday Sales Can Win With These Local Strategies
Communicating this narrative effectively can forge a strong connection with the community and differentiate your brand from ...
Small businesses can capitalize on Small Business Saturday with some planning
NEW YORK (AP) — Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to ...
Why And How To Test Your Digital Marketing Plans Globally
Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...