Compiled by IAB Europe’s Programmatic Trading Committee, this survey gathered insights from 254 respondents, including ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — ...

Spotify will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024, according to ...

Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.

Elevision’s Niall Sallam shares a snapshot of how the OOH/DOOH industry remains a powerful and reliable form of communicating ...

Education Strategy Group, a PAYA National Partner, interviewed six different intermediaries about the opportunities and the challenges they face in meeting student and employer needs and advancing ...

These advantages make programmatic CPL acquisition a disruptive model in B2B demand generation, giving marketers the tools to ...

Critical Conversations: bridging pathways forward to greater understanding and creative solutions.

AdTech, or advertising technology, encompasses the software and tools that enhance the management, delivery, and ...

In fact, Marcy and Sprance say Awestruck Streaming provides such a fresh and translatable approach to the programmatic ...

In the report, Forrester evaluated 10 top sell-side platforms (SSPs) based on 33 criteria spanning three categories: current offering, strategy, and market presence. PubMatic received the highest ...

Founded in 1992 and based in Cambridge, AW-ARCH is a midsize firm whose blocky, modular homes might suggest their architects ...