Brands that embrace AR technology have great potential to create unique and engaging experiences that drive business results.

Smartphone-based augmented reality, in which visual elements are overlaid on the image of a smartphone camera, are extremely ...

Why Augmented Reality Might Be a Risk—The Hidden Dangers You Should Be Aware Of! UK prime minister responds to Russian ...

A giant mural with bright colors and beautiful flowers paints a picture of Reservoir Hill's future.Shawn James, owner and ...

To do this, surgeons wear augmented reality goggles during surgery. They project 3D computed tomography (CT) and MRI scans ...

The International Association of Chiefs of Police bills itself as the largest gathering of its type in the United States.

Researchers from Seoul National University College of Engineering announced they have developed an optical design technology ...

Augmented Reality (AR) is transforming industries, from gaming and education to retail and healthcare. With the potential to ...

Niantic's geospatial model is using geolocation data from scans players submit of real-world locations while playing the ...

It was back in September when Meta first revealed an early prototype of its Orion AR glasses, and while they are a long way ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest ...