Advertising & Marketing Technology News | Ad Age
Since 1930, Ad Age is your daily-must read covering the rapid changes taking place in media, retail, food and beverage, sports marketing, travel and more.
Newest TV commercials from leading brands - Ad Age
Oct 28, 2024 · Watch the newest commercials from Nike, M&M’s, Lovenotes by Ariana Grande and more. on 10.18.2024.
Creativity Roundup - Ad Age
Nov 6, 2024 · Once registered, you can: - Read additional free articles each month - Comment on articles and featured creative work - Get our curated newsletters delivered to your inbox
Best Commercials, Advertising and Brand Creativity | Ad Age
A showcase of the best commercials across consumer culture, the techniques behind the work and insight into the people and trends shaping the advertising industry.
Top marketers and agency companies ranked—The Big List
Oct 29, 2024 · A quick take on the biggest advertisers and agency companies. Amazon topped Ad Age Datacenter’s rankings of the largest U.S. and global advertisers. WPP and Accenture Song rank as the world’s ...
Advertising News - Ad Age
May 14, 2024 · 3 reasons addressable TV advertising has solidified its upfront presence. on 05.14.2024. Join Us. Subscribe Now.
Bella Ramsey stars in comical first ads for Apple Intelligence
Sep 13, 2024 · This is the playbook once again—buoyed by a little star power in Bella Ramsey—in the tech giant’s first spots for Apple Intelligence, the AI system on the iPhone 16 and iPhone 16 Pro. Three ...
Topgolf’s media buying strategy with emotional ad targeting - Ad …
Oct 11, 2024 · Credit: Topgolf. Emotional targeting is playing an increasingly important role in advertisers’ battle for consumer attention in the fragmented media ecosystem. Media behemoths such as Disney and ...
Media News - Ad Age
Get the latest news on TV, video, publishing and other media, with commentary from Media Guy Simon Dumenco and industry leaders
Why agencies should get out of the service business | Ad Age
Oct 10, 2024 · See Ad Age’s 2024 Breakout Brand Leaders and Work here. Agencies can escape the service business by cultivating a business model that offers solutions to business problems in place of a bullet ...